Ferrari F149 Revealed a Little at a Time
In the world of exotic car enthusiasts, the release of a new Ferrari is a major event. That’s why the Ferrari F149 is making such big news on the web – that and Ferrari’s brilliant marketing campaign.
Rather than simply release the car with the usual fanfare, Ferrari has chosen to tease sports car aficionados by slowly revealing the new model in a series of sound clips, still photos, and video clips.
The official F149 website, which launched last Friday, currently features the sound of the car’s engine. On Tuesday, more will be revealed. Rumor has it that Ferrari will be releasing pictures of the new F149.
“It’s a really great marketing campaign,” says Ron Sturgeon, owner of a Dallas exotic car rental company. “Slowly releasing information about the car really builds excitement among the Ferrari faithful. I can’t wait to see it.” It will be interesting to see how close the artists conception above is to the car as it is released.
The car, which was originally called “Dino,” has had a few names over the course of its development. For some time, the name was “Piccolina,” which means “little one.” The official name of the vehicle will likely appear sometime soon on the F149 website.
No matter what it’s called, the Ferrari F149 will be an impressive car. It is expected to feature a folding hardtop, the first from the Italian carmaker, and a direct-injection 4.3 liter V8 engine, also a first. The car will have a front-engine/rear-drive configuration, and is likely to use Ferrari’s six-speed automated manual transmission. Thanks to Chris Poole for a great article on the F149.
“I think the hardtop is going to be a great feature,” says Sturgeon, who also owns a business that specializes in fantasy car driving tours. “I will be interested to see how a V8 Ferrari compares to the F430 F1 that is one of our most popular Ferrari rentals in Dallas.”
The Ferrari F149 is reportedly being developed as competition for the Aston Martin DB9 and Bentley Continental GT, although it is likely to be offered at a price point well below these other exotic cars.
Sturgeon hasn’t said whether his Dallas sports car rental firm plans to acquire a Ferrari F149, but he insists, “The new F149 is exactly the kind of exotic car our customers love to drive.”
The Ferrari F149 will be revealed at the Paris Auto Salon in October, and US auto enthusiasts can expect to see the 2010 model on the streets of Dallas, TX by late 2009.
Kate Miller-Wilson is a freelance writer in the Twin Cities. Visit her website for information about her freelance writing services.
Eric on May 12th 2008 in Ferrari



