BMW GINA SHOWS WHAT’S POSSIBLE IN AUTOMOTIVE DESIGN
Most car companies are burning the midnight oil to figure out the next great innovation that will help save the world from exorbitant gas prices (oh, and turn a tidy profit in the process). By now, you’ve heard of all the buzz words: hybrid, diesel hybrid, fuel cell, etc.
Basically, the BMW GINA is revolutionary because it does not have rigid body panels made of metal or plastic. Instead, the BMW GINA body is made of fabric stretched over a frame of metal and carbon fiber wires. The skeleton of the car has hydraulic controls that allow it to change shape.
What are the benefits of this design?
• Fuel efficiency. Subtract the typical weight of plastic or metal body panels and the car is much lighter without compromising safety.
• Personalization. Imagine instantly changing the color or shape of your car by simply changing the fabric “skin” or manipulating the hydraulics. Imagine a dash that displayed only the controls you needed as you needed them?
• Excitement. Regardless of whether the concept ever becomes a production car, BMW has shown that they think broadly about what’s possible. A glimpse into their design studios is exciting, no matter how you feel about this particular concept.
“BMW has always been a leader in engineering innovation,” claims Ron Sturgeon, the owner of a firm that offers luxury car rentals in Dallas-Fort Worth.”
“I admire their ability to think in ways that challenge the basic assumptions about car making. Doing it differently is the first step toward doing it better and part of what keeps BMW at the pinnacle of the luxury car world,” insists Mr. Sturgeon, the owner of a Dallas exotic car sharing club.
Special thanks to John Neff at Autoblog for the tip about this new BMW concept car. John posted an excellent story on the concept yesterday that includes a link to a BMW Gina video. The video is the best way to get an appreciation of how innovative BMW new concept car really is.
I don’t expect to see anything like it come to production for a long time. However, I like they way they think at BMW design. The concept car now resides at the BMW museum in Munich. What do you think of GINA?
Written by G.D. Gregory. If you are interested in having me write stories for you or seeing my portfolio, please contact me at ggpsu@yahoo.com.
Eric on June 11th 2008 in BMW




